An AdWords take on Search Stories

Monday, March 28, 2011

During last year’s Super Bowl, we did something unprecedented for Google--we aired our first Super Bowl commercial. Our television commercial, Parisian Love, is what we now call a “search story,” since it tells a user’s story through the eyes of the search box.

Since the first airing of Parisian Love, many new search stories have been created. While each story is unique, they all highlight the ways in which users are searching, whether it’s on, Google Maps, or mobile--and whether users are clicking on a search result or an ad.

We believe that ads are information and can be a vital part of the search process. As AdWords advertisers, we know you feel that way too, and we wanted to share with you three of our favorite search stories. These stories are all very different, but they all feature ads! As you watch the videos, can you spot them all?

Healthy Habits
A woman takes up healthier habits.
click for full size image

A sweet ending to missed connections in the big city.

A hesitant traveler discovers he's born to cruise.

For the full video playlist, watch here.

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