AdWords Editor Version 9.5 for Windows and Mac now available

Thursday, August 25, 2011

Today, we’re excited to announce Adwords Editor 9.5! This version supports Campaign Experiments, Location Extensions, and plenty of other features to boost your productivity while managing your AdWords campaigns. We've highlighted the key changes below, and you can see the complete list of feature updates in the AdWords Editor Version 9.5 release notes.

AdWords Editor Version 9.5 highlights:

Campaign Experiments

You can now do the following to maintain your campaign experiments:
  • Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.
  • Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.
  • Apply and edit a Max. CPC bid multiplier at the keyword level.
  • Import and export experiment status and bid multipliers in both CSV and XML formats.
Location Extensions

Version 9.5 supports new and existing location extensions. You can create new manual location extensions for any address, modify existing locations, and download/upload location extensions in CSV and XML formats.

Background Download

If you’re working on several large accounts, you can now download them in the background while you’re working on another open account. This can be a great timesaver by allowing you to continue working rather than waiting for the download to finish.

We also listened to your feedback and made several usability improvements, including improved revert functionality and streamlined Add Multiple Items workflow.

The next time you log into your AdWords Editor account, you will be prompted to upgrade. You may also download Version 9.5 from the AdWords Editor website. After you install the new version of AdWords Editor, you will need to download your accounts again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor. A small portion of users may need to manually uninstall the previous version of AdWords Editor.

For more information, check out the release notes and visit the AdWords Editor Help Center.

Posted by Lauren Barbato, Inside AdWords crew

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