Webinar: Display targeting strategies for direct response

Monday, August 8, 2011

On Thursday, August 4, we held a webinar about how to use today’s powerful targeting technologies to run effective display advertising campaigns for direct response goals. Specifically, we covered:

  • The "targeting toolbox" for direct response campaigns on the Google Display Network
  • Strategies for prioritizing and applying the available targeting options to maximize campaign performance and efficiency
  • Tools, tips and best practices for maximizing ROI

For those of you who missed the webinar, a recording is now available, which you can watch below. You can also download the materials we covered here.

After watching the webinar, share your thoughts and engage with us by following us at @GoogleDisplay. We’d love to hear from you!

Posted by Lauren Barbato, Inside AdWords crew

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