Learn to predict the present with Think Quarterly

Wednesday, September 28, 2011

In July, we launched our first issue of Think Quarterly, a publication that packages up the insights and ideas that we learn from both inside and outside of Google. Today we’re launching our second edition, the “People” issue. It explores the latest technologies connecting us and the big ideas driving society forward.

One way we can gain insight into people’s actions, intentions, and future actions is through their search behavior. When looked at in aggregate, queries can speak volumes. In “Predicting the Present”, our chief economist Hal Varian talks about how you can use publicly available tools like Insights for Search and Google Correlate to this end. In his words:

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