+1 button to start appearing on display ads today

Monday, October 10, 2011

(Editor's Note, 5/21/12: We have updated the links in the post below to lead to the most recent Help Center articles.)

Starting today, if you’re running display ads through the Google Display Network, you may begin seeing the +1 button and annotations with your ads. Now, with a single click, people can recommend your ads’ landing pages to their friends and contacts.

As we explained in our initial announcement several weeks ago, we believe that incorporating personal recommendations into display ads has the potential to change the way people view advertising. A display ad becomes much more powerful when people can see which of their friends and contacts have chosen to endorse it.

We’re working to add the +1 button and annotations to all eligible inventory over the next couple weeks. So while you might not see them immediately, we’re working hard to roll them out to all advertisers as quickly as possible.

To learn more, you can read our initial announcement or visit the AdWords Help Center.

Posted by Dan Friedman, Inside AdWords Team

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