Our recent webinar on Tuesday, Finding Your Target Audience with Google Display Network, was a huge success. With Audience Solutions on GDN, we are helping to get the right message to the right target customer, at the right time. Ads can no longer be generic in nature – they have to truly resonate to make any impact. In this webinar, we talked about how you can use Audience Solutions such as remarketing and interest categories today to optimize your campaigns, tailor creative, and improve conversions. We then talked about the revolutionary new targeting strategies launching soon, including Demographics, Similar Users, Share of Users, and Dynamic Remarketing and how they will help you reach and scale your audiences more effectively.
If you missed this webinar, you can watch the recording here!
There was a live Q&A during the broadcast, but you can can continue the conversation on your own time on Twitter; just mention @GoogleDisplay and/or use the hashtag #GDN.
Posted by Desiree Motamedi, Product Marketing Manager, Google Display Network
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