Writing ads that attract customers

Monday, February 6, 2012

With the theme of Valentine's Day on our mind, we're sharing tips on how to spice up your AdWords text ads, courtesy of the AdWords Help Center.

Start by taking a moment to consider what you want to do with your ad. Then use the six guidelines below to create an ad that's accurate, to-the-point, and engaging.
  • Highlight what makes your business, product, or offer unique
  • Include prices, promotions, and exclusives
  • Tell your customers what they can do
  • Include at least one of your keywords in your ad text
  • Match your ad to your landing page
  • Experiment
Here are some examples:
Couples Cooking Class
Sauté your way to her heart!
Register as a couple and save 20%

Hot Air Balloon Ride
Love is in the air. Save 30% today.
Soar in the world's largest balloon.
Lovers Laser Tag
Like Cupid's Bow, only faster
15% off for couples on Feb 14th.
Read the full article and watch a video on Tips for creating successful text ads in the AdWords Help Center to get additional examples on how to improve your ad.

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