What is top of mind for mobile leaders in the agency community? How are agencies helping their clients win with mobile? In an effort to better understand the challenges that agencies face when it comes to mobile, and to strengthen our efforts to help them tackle and overcome these challenges, we decided to bring together a group of mobile evangelists from the agency world. At a recent event in New York City, we asked a few of these mobile leaders what excites them - and what challenges them - about mobile today. Today, we are excited to share these interviews with you on Think Insights, Google’s hub for marketing insights and inspiration for advertisers and agencies.
One of the topics that we found to be top of mind for everyone is the challenge of mobile measurement in a multi-screen world. "We need to get beyond the old metrics of the Internet, television and print, and define what the new metrics are for mobile engagement," shared Jeffery Hinz, Managing Partner & US Digital Director at MediaCom. Zach Morrison, VP & Director of SEM at Elite SEM, outlines the so-called "holy grail" of understanding consumer behavior across multiple devices to see the full customer journey. As Morrison says, "The first thing people do in the morning is wake up and grab their phones and the last thing they do at night is do something on their tablet - I think the next biggest thing is tying it all together."
We also spoke with our mobile champs about topics ranging from brand building strategies to showrooming to where they think mobile is headed next. Be sure to check out the full interviews on Think Insights. We hope you will find what these mobile thought leaders had to say as interesting and thought-provoking as we did.
Posted by: Samantha Podos Nowak, Product Marketing Manager, Mobile Ads
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