All your display planning and targeting needs, all in one place

Friday, August 2, 2013

For some time now we've been working to unify all our helpful AdWords display tools in one easy and streamlined location. Today we're taking another big step in that direction by integrating three of our classic tools — The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner — into the new Google Display Planner. As we mentioned in an earlier blog post, Display Planner is our new unified research and planning tool, bringing you targeting ideas and estimates that can help you build better display campaigns.

All the functionality you're used to is now part of Display Planner — and with all the tools in one place, everything's easier. Display Planner is built into AdWords, so with one click you can add all the keywords, placements, or other targeting ideas you choose directly into your campaigns. Display Planner also makes them easy to download and share with your team members.

The Contextual Targeting Tool and the Placement Tool will be sunsetted in the next few days, and Google Ad Planner will be deprecated in early September. If you use Google Ad Planner and have existing media plans and site lists, you should export and save them in the next few weeks.

Learn More
For more information on transitioning to Display Planner please check out the Guide to Display Planner for AdPlanner users and make sure to sign up here for our Display Planner Webinar on September 18th, 2013 1pm EST!

Ready to start using Display Planner now? You'll find it in the Tools and Analysis menu in your AdWords account.

Posted by Max Cohen, Product Manager Google Display Network

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