Easily compare your ad performance over time

Monday, August 5, 2013

Which campaigns are down this week? How is my performance this month compared to last month? If you’re like most advertisers, you ask yourself these questions on a regular basis. Over the next few days, we’re rolling out a feature that makes it much easier compare metrics across different time periods by putting the data right in your AdWords tables.

Once “compare dates” is enabled in your date selector, you’ll see a new + button at the top of many columns. Click the + above Clicks, for example, and the Clicks column expands to show you this week’s Clicks, last week’s Clicks, the absolute change and the percent change.

This new functionality has been added to many reports across AdWords, on most metrics. All of the additional columns are also sortable and filterable, which makes it easy to answer questions like:

Which campaigns saw the largest increase in clicks?
Which ad groups saw conversions drop by more than 20%
Which keywords saw an increase of at least 100 clicks?

You can also use filters on these columns. This makes it easy, for example, to create a saved filter which finds all campaigns that saw a decrease in clicks of 20% or more:

For more details on how to view, sort, and filter on time comparison data, visit our AdWords Help Center.

Posted by David Rodriguez, Product Manager, AdWords

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